The NFL, in partnership with PepsiCo, Aramark, U.S. Bank Stadium and the Minnesota Sports Facilities Authority, recently announced Rush2Recycle, a game plan to recover more than 90% - more than 40 tons - of stadium waste at Super Bowl LII on Sunday, Feb. 4. After months of preparation to eradicate trash materials from the stadium, the 90%+ gameday goal will maximize recycling and composting. This zero waste effort aims to leave a positive green legacy at U.S. Bank Stadium and in the Super Bowl host city, and create a playbook for other leagues, teams, site operators and fans to intercept waste in their communities.
On gameday, every chef, custodian and fan will be part of the team working to recover at least 90% of stadium waste by recycling bottles and cans, composting organic materials like food waste and service ware, and repurposing items like discarded handbags, signage and construction materials through local community organizations. Rush2Recyle staff will encourage stadium fans to recycle and compost. Through this process, stadium partners introduced a tri-bin waste collection system, invested in a dedicated organics compactor and implemented a detailed post-game waste sort to insure each waste stream is contaminant-free. This work will leave a lasting impact after the final whistle, as the stadium’s waste diversion infrastructure will be permanent installations at U.S. Bank Stadium, helping protect the environment and reduce waste hauling costs.
“The NFL is a responsible steward of the environment in all areas of our business,” said NFL Commissioner ROGER GOODELL. “For 25 years, the NFL has strived to reduce the environmental impact of its events and leave a positive green legacy in host communities. Through this project, the League and its partners hope to set a new standard of environmental sustainability at the Super Bowl.”
The effort will also engage fans nationwide, inviting them to join the Rush2Recycle team and providing tips to recycle more and intercept waste at Super Bowl parties and year-round. PepsiCo and the Rush2Recycle ambassador - Super Bowl XL MVP and Pittsburgh Steelers Legend HINES WARD - are launching a social media campaign to showcase recycling MVPs across the country, and inspire fans to tackle waste in their communities. Ward will be sharing his own recycling end zone dance, the Rush2Recyle Shuffle, which will be made available atwww.Rush2Recycle.com, along with tips and other resources.
“At PepsiCo, we know that developing more sustainable packaging and reusing and recycling materials are key to sustaining our success in the long-term, both as a company and as a society,” said PepsiCo Chairman & CEO, INDRA NOOYI. “And we could not be more thrilled to join this groundbreaking effort. There’s no grander stage in all of American sports than the Super Bowl, and we look forward to working with our partners at the NFL, Aramark, and U.S. Bank Stadium to shine a spotlight on the critical importance of recycling and waste reduction.”
“The Minnesota Sports Facilities Authority is proud of the hard work and dedication put forth by all stadium partners to build a sustainable, zero-waste program for U.S. Bank Stadium. This dedication echoes the State of Minnesota’s commitment to reducing our carbon footprint and building an operation that is friendly to our environment,” said MICHAEL VEKICH, Chair of the Minnesota Sports Facilities Authority, owner of U.S. Bank Stadium. “We’re excited to be working with the NFL and PepsiCo to officially kickoff our zero-waste initiative, an operational program that will leave a lasting impact on our facility for years to come.”
“Aramark takes great pride in championing innovations that positively impact the communities we serve while inspiring others to make a difference,” said ERIC J. FOSS, Chairman, President & CEO of Aramark. “As U.S. Bank Stadium’s food and beverage partner, we are excited to be at the forefront of collaborating with the NFL and its partners to implement our industry-leading waste minimization practices and create a sustainable game day environment that will also benefit Minneapolis far beyond Super Bowl LII.”
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About the NFL Environmental Program: As a leader in the community, the NFL is a responsible steward of the environment in all business areas, using resources efficiently and minimizing waste. The NFL Environmental Program focuses on greening NFL tentpole events and facilities and provides resources for NFL clubs to help them operate their business in sustainable, eco-friendly ways. The NFL was the first professional sports organization to take on full programming for environmental impact at large-scale sporting events such as Super Bowl.
About PepsiCo: PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.
About U.S. Bank Stadium: U.S. Bank Stadium, owned by the Minnesota Sports Facilities Authority, is a multi-purpose stadium and home to the Minnesota Vikings. The 66,400+ seat stadium is located in the heart of Minneapolis, Minnesota. This state-of-the-art facility hosts prominent national and international programming including the Minnesota Vikings, concerts, family shows, college and high school sporting events, conventions, trade/consumer shows, and corporate or private meetings and other community events. U.S. Bank Stadium opened on July 22, 2016 and has been chosen as the site of the Summer X Games (2017 and 2018), Super Bowl LII (2018) and the NCAA Men’s Final Four (2019).
U.S. Bank Stadium is an SMG managed facility. M Hospitality, a division of Aramark, is the official food and beverage provider for U.S. Bank Stadium. For More Information: www.usbankstadium.com.
About Aramark: Aramark (NYSE: ARMK) proudly serves Fortune 500 companies, world champion sports teams, state-of-the-art healthcare providers, the world’s leading educational institutions, iconic destinations and cultural attractions, and numerous municipalities in 19 countries around the world. Our 270,000 team members deliver experiences that enrich and nourish millions of lives every day through innovative services in food, facilities management and uniforms. We operate our business with social responsibility, focusing on initiatives that support our diverse workforce, advance consumer health and wellness, protect our environment, and strengthen our communities. Aramark is recognized as one of the World’s Most Admired Companies by FORTUNE, as well as an employer of choice by the Human Rights Campaign and Diversity Inc. Learn more at www.aramark.com or connect with us on Facebook andTwitter.
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