The Best Practices for Promotional Animated Video

Breadnbeyond is an explainer video company specializing in animated videos to promote your company or product in a colorful and attention-grabbing motion graphics.

In an animated explainer video, the most important element is the script or voice-over. The explainer video script is the foundation of how the graphics will be developed – making it a crucial matter that you shouldn’t skimp on.

In this blog post, Breadnbeyond, an explainer video company specializing in animated videos, provides us with a series of checklists, templates, and tips on writing an enticing explainer video script.

But before we jump into that, let’s go over a few highlights of explainer video best practices.

1. Explainer video should be 1-2 minutes long

According to an explainer video case study, the optimal length for an explainer video is between 1-2 minutes. With that duration range, you have enough time to promote every unique feature that your product or company offers – but not too long to get viewers bored.

Explainer videos that goes beyond 2 minutes are dropping viewers retention exponentially. It means that the longer an explainer video goes, the more viewers will leave without seeing the call to action at the end of the video.

2. There should be 160-180 words for a 1-minute explainer video

The word count for a 1-minute explainer video varies depending on many factors like language used, reading speed, pauses, intonation and stressings. In order to get the best result, there are few steps that you could do before recording the voiceover:

• Write down your script in Word/Doc.
• Highlight/bold the words that should be stressed in the voiceover.
• Use Wordstimer or similar tools to estimate the time it needs to read your script.
• Try reading the script out loud yourself and time it.

With these steps, you should be able to accurately write a script that doesn’t go too long while making sure that the words you write still sound good when spoken out loud.

3. Use active sentences to persuade your viewers

According to a Lawrence Hosman, a professor in communication and media, passive sentences are grammatically more complex compared to active sentences. With a more complicated grammatical structure, passive sentences are more difficult to comprehend – and therefore negatively impacting the value of persuasion, mainly because comprehension is the antecedent of persuasion.

Breadnbeyond created an infographic that contains more best practices for explainer video script, check them out:

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