“People turn to social media platforms like Instagram not just to wish their mothers but also to find perfect ways to celebrate this special day,” points out Jason Adler, Repocket’s Software Engineer. Extracting Instagram data, Adler notes a surge in specific search patterns preceding Mother's Day. Accessories, gift ideas, recipes, and inspirational quotes dominated the searches, reflecting how much people wanted to make the day unique for their mothers, as per Printful Blog’s report.
Roles change, but mothers' significance and impact remain timeless. Mother's Day, celebrated annually on the second Sunday in May in many parts of the world, is a testament to this universal truth. Soaring search patterns and sentiments on Instagram indicate the massive enthusiasm around this day, highlighting its universal appeal.
A Brief History and Global Anticipation of Mother's Day
Mother's Day goes back to ancient times when Greeks and Romans held festivals honoring mother goddesses. According to History.com, however, the modern-day version of Mother's Day traces back to the early 20th century in the U.S. It sprang from the efforts of Anna Jarvis, who held a memorial for her mother in West Virginia in 1908. Jarvis wanted to find a way to honor the sacrifices mothers made for their children, eventually leading to President Woodrow Wilson formally establishing Mother's Day as a national holiday in 1914.
Fast forward to 2022, and Mother's Day, now recognized by countless countries, is celebrated with pomp, style, and emotion worldwide. Social media platforms, particularly Instagram, have enhanced the enthusiasm, enabling users to celebrate, honor, and remember mothers creatively—from special posts and shares to unique online events and campaigns.
This excitement is reflected in the Instagram statistics. Nearly a billion users pepper the platform with photos, stories, IGTV videos, and now reels, immersing in the festivities. The anticipation is palpable, with an outpouring of relevant content from weeks leading to the actual day.
8 Popular Instagram Searches Before Mother's Day
The distinct searches peaking on Instagram before Mother's Day provide exciting insights. According to data from Upela, ShareThis, and Instagram Help Center, these are the top eight:
1. Mother's Day quotes
Heartwarming and inspirational quotations about mothers dominate the searches. According to a Quora survey, Instagram users look for the best words to express appreciation and love for their mothers.
2. Mother's Day gifts
Storyly’s data states that searches for unique and thoughtful gifts surge, reflecting the desire to surprise mothers with something special. This is backed by a popular Instagram post saying that looking for Mother's Day gifts is the best way to support your mom.
3. DIY cards for Mother's Day
According to a survey from Quora, handmade items hold a unique charm. Users scour Instagram for tutorials and ideas on crafting a personal card for moms. According to a post from a popular Instagram user, many people watch their videos during events like Mother’s Day to ask for help making gifts for their moms.
4. Flowers for Mother's Day
Flowers remain a classic choice, and the search for the best gifts testifies to this. According to an article from EasternSuburbsMums, flowers are a token of love, appreciation, and connection, which is the perfect gift for all supermoms!
5. Mother's Day recipes
Those planning a home-cooked meal hunt down unique recipes for their mothers. SocialInsider’s report states that many users usually search for recipes on Instagram during Mother’s Day since searching on Google will lead you to something ‘common.’ Many Instagram influencers, such as user Khankong, suggest that Instagram recipes are more unique.
6. Home decor inspiration
According to Buffer’s report, Instagram users often search for creative and festive décor ideas to decorate their homes for the special day. AboutInstagram also states that many people love to search for “homemade decor” or “home decor inspos” on Instagram during or before Mother’s Day.
7. Mother's Day hashtags
Using popular hashtags helps broaden the reach of Mother's Day posts and makes them more discoverable. According to SporutSocial’s data, hashtags make your posts appear in search results for keywords you've used.
8. Photography ideas
People search for unique and creative ways to capture the day with mothers, often looking for photography ideas. A study from MDPI states that people use Instagram for their ideas and photos to focus on what they wish to see and experience through framing.
Expert Advice: Account Security During Mother's Day
“Like any significant occasion with heightened online activity, Mother's Day also brings about an increase in cyber threats,” cautions Tsoukalas. Given the surge in online activity, users should prioritize their account security to prevent unwanted breaches. He offers a few invaluable tips:
- Update passwords: Regularly updating and strengthening your passwords safeguards your account.
- Enable two-factor authentication (2FA): This provides an additional layer of security and effectively combats unauthorized access.
- Think before you click: Avoid clicking random links or sharing sensitive personal details.
Observing these safety protocols can keep your Instagram experience safe and enjoyable, especially during high-traffic events such as Mother's Day.
Wrapping Up
As Mother's Day approaches, Instagram is a bustling platform for users worldwide who celebrate their mothers in numerous ways. From sharing heartwarming quotes to searching for the perfect gift or cooking that family-favorite recipe, Instagram has become a go-to for many celebrating Mother's Day.
But amidst this flurry of activity, as Jason Adler emphasizes, “Remember to safeguard your online space by updating your passwords, enabling 2FA, and exercising caution before clicking on random links or sharing personal information.”
So, as we immerse ourselves in the warmth of material affection, let's also armor ourselves with these tips for a secure and risk-free Instagram experience.
Post courtesy of https://repocket.co/
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