Caring Causes - Go Campaign: 35 to Thrive

GO Campaign’s year-end initiative, #35ToThrive, is built on the belief that small, focused generosity can create extraordinary impact for children around the world. That spirit of meaningful, intentional giving is reflected not only in the work GO supports, but also in the leadership guiding the organization — including board member Tynesha Williams, who joined in 2024.

Tynesha brings a powerful creative lens to GO’s mission. As SVP, Executive Creative Director of 3AM, she has shaped culture-shifting campaigns for global brands like Google, Coca-Cola, HBO, Amazon, FX, and McDonald’s. Known for her ability to build fearless creative teams and mentor emerging talent, she has led award-winning work across Cannes, the Super Bowl, and some of the advertising industry’s biggest stages. Her background spans directing, screenwriting, and even a one-night stand-up comedy set — a snapshot of the versatility, resilience, and vision she carries into every space she occupies.

GO Campaign , the global nonprofit dedicated to improving the lives of vulnerable children by supporting high-impact grassroots leaders — is launching #35ToThrive, a year-end initiative that shows how a single small action can create life-changing impact. The organization's donor-centered approach allows contributors to direct funds toward specific causes or regions that resonate with them, whether supporting girls' education, helping children in particular countries, or assisting foster youth.

The premise is simple: For a child fighting for their future, it takes so little to make a world of difference. And right now, $35 is enough to transform a child’s life in a measurable, tangible way. Funds raised through the #35ToThrive campaign will be distributed to GO Campaign's Local Heroes with the most urgent needs, both internationally and domestically.

Through GO Campaign’s network of Local Heroes, a single $35 gift can:
• Reduce the immediate risk of sex trafficking for 12 children in Nepal
• Help keep the doors open at a pediatric HIV/AIDS clinic in Kenya
• Provide access to clean water and sanitation for students in India
• Supply essential resources that move children from surviving to thriving

This is not an abstract appeal — it’s a direct investment with immediate results. GO Campaign cuts out red tape and funds grassroots solutions that reach children faster and more effectively than traditional aid channels.

GO Campaign has attracted support from celebrity ambassadors including Robert Pattinson, Ewan McGregor, Lily Collins and Evangeline Lilly, helping raise awareness and drive donations. During the giving season, the organization partners with numerous local groups, including Create Now, CleanSlate Inc., A Sense of Home and Good City Mentors. One recent partnership involves Courage Camps, which provides safe spaces for inner-city Los Angeles children to experience the ocean and learn self-worth through surfing lessons.

Why #35ToThrive is different:
• It turns micro-giving into macro impact
• It provides donors with clear, measurable outcomes
• It centers the work of local community leaders already changing children’s lives
• It offers a simple, accessible on-ramp for new donors

As the organization emphasizes, “GO Campaign was founded on the belief that everyone deserves access to opportunity. #35ToThrive is our latest example of making philanthropy more accessible so more people can join our movement to uplift children worldwide.”