Caring Causes: Bon-Ton Family of Stores and March of Dimes

In honor of Mother's Day and Father's Day The Bon-Ton Stores, Inc. (Herberger's, Younkers, Bergner's, Boston Store, Carson's, Elder-Beerman) is partnering with the March of Dimes from April 26th through June 16th. The goal of the partnership is to raise over $100,000 to support the Imbornto® campaign.  

Customers will have the opportunity to support the campaign by making donations in store and online and in return receiving Bon-Ton coupons. In addition, two of Bon-Ton's private label brands, Laura Ashley and Ruff Hewn, will donate a percentage of sales. 

To celebrate Mother's Day and Father's day Bon-Ton will give their customers the opportunity to enter sweepstakes on Facebook, Twitter and text message offers. Bon-Ton Stores will donate $1 to March of Dimes for each activity on their digital media platforms.