Fun Freetime: Creativity Can

Recently, Creativity for Kids, which exists solely to keep children's creativity alive, wanted to know what would happen when you fill a room full of children, give them simple materials and let their imaginations run wild. They were amazed by the outcome, which you can see below.

Although a recent study of 1,500 CEOs had creativity as the number one factor that determines success, children's creativity scores have declined over the last 20 years. That's a scary set of stats to pair together.

I'm lucky to have creative kids. They can play for hours with a cardboard box and some blankets. They love making puppets and art projects. But I see lots of kids who can't entertain themselves for more than fifteen minutes.

Creativity for Kids, a Faber-Castell company, wants to change that with the Creativity Can™. The initiative is aimed to raise awareness of a decline in creative test scores and the urgent need for children to expand creativity and creative thinking skills. This can is free and will be given away at 250 retail locations. Select cities will also be hosting Creativity for Kids events.

If you get a can and submit a project, Creativity for Kids will donate to the LilySarahGraceFund, a foundation to challenge and empower elementary school teachers in underfunded public schools around the nation to teach their academic curriculums through the universal language of the arts & creativity.