Creating Vertical Videos for Your Social Media Marketing

The usage of mobile devices has become a staple of our everyday lives. They have become the replacements of our digital cameras, music players, personal assistants, and all can be accessed right from your palm. Not only that, daily online activities have migrated to mobile devices in this digital era.

A research from Grabyo shows that time spent on mobile devices now exceeded TV viewing in the US and 50% of this time is used to access social media and entertainment apps.

This shift is drawing marketers’ attention to embrace vertical videos formats as part of their marketing strategy. This is because vertical videos reflect our mobile-user behavior since we tend to hold our mobile phones vertically, accessing news feed as well as scrolling down in a vertical manner.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                

Social media platforms have embraced vertical videos, instead of avoiding the format. Vertical videos have become the norm across many platforms, such as Facebook, Youtube, and even Snapchat. In June 2018, Instagram joined the bandwagon with its IGTV.

According to research conducted by Wibbitz, there was a boost of 130% in views and 4 times more engagement on Facebook after incorporating vertical videos. Aside from that, when SnapChat launched its vertical-only platform, it generated around 100 million video views a day. The views for SnapChat video also grew by 350%.

Let’s say, when they view a random one-minute recipe on Facebook, they stay vertical most of the time because it is naturally the way they hold their phones. A research from MediaBrix confirms this.

The research shows that vertical videos have a 90% higher completion rate than horizontal videos because they drive higher visual attention. The research also shows that less than 30% of the users turn their phones horizontally to watch an ad and those who usually do only watch a glimpse (14%) of the ad.

Vertical videos will become the norm in the near future and marketers are on guard to include those to their budget. Explore more about how you can incorporate vertical videos for your marketing strategy, make sure to check out the infographic created by Breadnbeyond below.  

Courtesy of: Breadnbeyond