Thursday, June 17, 2021

Consumer Critique: Geomag Supercolor Panels



In 1998, they became the first producer of magnetic construction toys. Simple rods and spheres held together by a magical force of attraction. Fast forward to 2021 and this global, multi-award-winning innovator continues to harvest the power of magnetism in play and after a year like no other are delighted to be giving kids the opportunity to build smart play into their everyday lives. It might be a relatively new concept for kids but smart-playing has always been at the heart of Geomag, a Swiss-based brand that has been promoting learning by playing activity through ingenious magnetic toys.

I recently had a chance to see a set of their Supercolor Panels. These fit together with magnetic ball joint connectors. The pieces stick together easily, and there are some pretty amazing creations that can be made with the pieces. It's designed for ages 5 and up (smaller magnets aren't really a good idea around kids still putting toys in their mouths). Because of the design, there are endless ways to create. The set comes with a convenient storage box, and the plastic is made from 100% recycled plastic.

 The Geomag Supercolor 78 Piece Set can be found at Target.com for $39.99 (also available in 35 and 52 piece sets).


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