Core Data Privacy Principles with Invisibly

No one likes being watched, offline or on. And it is especially unnerving when a brand oversteps that boundary and pops up everywhere you go online.

Invisibly is on a mission to ensure companies have your direct consent for using your data, and compensate you for the use of it. Invisibly believes in Seven Core Data Privacy Principles that can change the way companies acquire and use personal data. You are able to control who sees your data, where and when.

But what are these principles, and why should you care about them? These principles represent the spirit of data collection, are the basis of The Data Protection Act, the California Consumer Privacy Act, and shaped the European Union’s GDPR.The foundation of data privacy in the current digital world, Invisibly believes everyone should know the principles as we move towards a people-centered data economy.
Lawfulness, fairness, and transparency
People should always know what data is being collected, by whom, and why. Furthermore, your data should never be used against you- as in tracking your internet browsing secretly to sell you a product later.
Purpose limitation
Your data should only be used in the way it was intended. Your data shouldn’t be collected for research purposes, and then turned around for marketing.
Data minimization
Only relevant data should be collected. A company should not collect all possible data on you- your mother’s maiden name, first pet, and favourite teacher does not apply for a survey on what type of coffee you use.
Accuracy (holding)
Your data should be updated on a regular basis. Outdated data does no one any good- you or the company who wants it.
Storage limitation
Data should not be kept forever! Your data should only be kept for as long as absolutely necessary, and not reused.
Integrity and confidentiality (security)
Companies should keep your data safe at all times. This prevents bad actors from accessing it and keeps it safe from any cybersecurity breaches. You should never have to worry if your information is at risk.
Accountability
Companies must show that they are taking reasonable action to meet these principles.