Most of us are aware of deepfake technology - convincing fake images and videos made with A.I. software. What might not be as evident, is just how realistic this technology has become. One example of deepfake technology went mainstream this year when a graphic designer created a “Tom Cruise” deepfake video that went viral on TikTok. Millions of views later, it’s evident that, beyond entertainment, this technology holds great potential for tricking audience with digital manipulation. In fact, when consumers were shown a clip of the real Tom Cruise interview alongside an example of a “Deep Fake” Tom Cruise movie clip, 61% of users were unable to correctly distinguish the real and fake Tom Cruise.
Deepfake technology has also started to be taken to greater extremes. This year, attackers pulled off a bank heist resulting in $35 million in stolen funds by using Deepfake technology to clone the voice of a bank CEO, tricking bank employees into handing them sensitive information.
While attacks of this nature are not yet mainstream, this technology will increasingly call into question the authenticity of videos, images and news information, requiring greater security to protect consumers from both simple - and complex - scams in the future.
We have a leading cybersecurity expert from Lookout available for interviews!
How To Protect Yourself
- Remember that not everything you see online is real. From deepfake technology to phishing attacks - scams are growing increasingly difficult to discern with the naked eye. Always exercise caution if you are contacted by a company or individual when you can’t validate their identity with 100% confidence.
- Exercise caution when sharing information digitally. Often scams will use urgency to trick people into giving away information quickly. If you see a post online, receive a text message or get a phone call from a company expressing extreme urgency, stop and go directly to the source to validate whether it is legitimate.
- Consider using advanced security - like Lookout Security - with malware and Safe Browsing protection - that will scan all links you click on in social media, text messages, and online, then block threats before they do harm..
Tips from Hank Schless, Senior Manager of Security Solutions at Lookout. Are you interested in learning more, or interviewing Hank? He’s a thrilling expert and interviewee.
Lookout helps protect your digital information at every level – from the device you hold, to the apps and online services you use and the networks you connect to. Lookout also continuously monitors the internet to ensure what matters to you the most – such as social security and credit card numbers – aren’t exposed. And if anything happens, Lookout’s team of experts and a $1 million identity theft insurance policy are here to back you up.
About Lookout
Lookout is a cybersecurity company offering a range of security solutions for both Consumer & Businesses customers. Our mission is to secure and empower our digital future in a privacy-focused world where sharing sensitive information is essential for work and play. We enable consumers and employees to protect their data, and to securely stay connected without violating their privacy and trust. Lookout is trusted by millions of consumers, the largest enterprises and government agencies, and partners such as AT&T, Verizon, Vodafone, Microsoft, Google, and Apple. Headquartered in San Francisco, Lookout has offices in Amsterdam, Boston, London, Sydney, Tokyo, Toronto and Washington, D.C. To learn more, visit www.lookout.com and follow Lookout on its blog, LinkedIn, and Twitter. https://www.lookout.com
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