World Wisdom: Spin Master and Terra Cycle

 Spin Master Corp. (TSX: TOY), a leading global children’s entertainment company, announced today the expansion of its Spin Master Recycling Program to include all Spin Master toy packaging in the United States. Originally launched in April 2021 with international recycling leader TerraCycle®, the program allowed for the company’s toys and games to be recycled.

“Parents tell us that toys have a long-life cycle in their home and are passed down to siblings and future generations, with only nine per cent indicating they’ve thrown out their previously loved toys[1],” said Tammy Smitham, Spin Master’s VP Communications & Corporate Citizenship. “They are, however, increasingly concerned about sustainable packaging options for our toys. Through the expansion of our work with TerraCycle, we are not only providing a recycling option for the toys, but now we have a solution for the packaging as well, ensuring that all Spin Master products and packaging are diverted from the landfill and given a new purpose while reducing our environmental impact.”

Through the Spin Master Recycling Program, consumers can send in Spin Master toys, games and packaging to TerraCycle to be recycled for free. Participation is easy: sign up on the TerraCycle program page (https://www.terracycle.com/en-US/brigades/spin-master) and mail in well-loved toys and discarded packaging using the prepaid shipping label provided. Once collected, the Spin Master toys and packaging are cleaned and melted into hard plastic that can be remolded to make new recycled products, such as park benches and picnic tables.

“The Spin Master Recycling Program has given families a perfect chance to engage the next generation through sustainability in a fun and approachable way,” said TerraCycle CEO and Founder, Tom Szaky. “This program makes it easy to show your children that recycling, and the environment don’t have to be relegated to the classroom – with the help of their parents, kids can grow into responsible environmental citizens through the course of their everyday lives by responsibly recycling their well-loved toys, along with the packaging from their new ones.”

Spin Master’s expanded program with TerraCycle is part of the company’s larger sustainability efforts outlined in its recently issued 2021 CSR Report. In addition to ongoing waste diversion efforts, the company has committed to reducing plastic in packaging by 50% by 2025.  More information on Spin Master’s CSR strategy and initiatives aimed at protecting the environment are available at https://www.spinmaster.com/en-US/corporate/corporate-social-responsibility.

About Spin Master Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik’s Cube® and GUND®, and is the global toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol and numerous other original shows, short-form series and feature films. The Company has an established presence in digital games, anchored by the Toca Boca® and Sago Mini® brands, offering open-ended and creative game and educational play in digital environments. Through Spin Master Ventures, the Company makes minority investments globally in emerging companies and start-ups. With over 30 offices in close to 20 countries, Spin Master employs more than 2,000 team members globally. For more information visit spinmaster.com or follow-on Instagram, Facebook and Twitter @spinmaster.

About TerraCycle

TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating in 21 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with its partners to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its reuse platform Loop gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and was named #10 in Fortune magazine's list of 52 companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.

[1] Spin Master Consumer Panel Study 2021