Whether it’s a rainy day or part of a cherished family tradition, Americans love board games.
While Monopoly may be the favorite nostalgic game among Boomers, Gen X, and Millennials... Gen Z is bringing a new classic to the top - obsessing over Candy Land.
The report also found 76% of Americans still play board games regularly, and millennials are the biggest gamers with nearly 1 in 4 saying they are collecting classic board games from their childhood.
More than 3 in 4 Americans play classic games regularly the board game market is expected to experience massive growth over the next few years.
- More than half (64%) prefer analog games over digital gaming
- Nearly 1 in 4 Millennials collect classic board games
- Top board games: Monopoly (#1), Connect Four (#2), Candy Land (#3), Uno (#4), Battleship (#5)
One in three say they consider playing board games to be a hobby of theirs - that number jumps to nearly 40% for millennials!
What makes classic board games so special? More than half of Americans (62%) and 76% of Gen Zers say playing classic games helps combat anxiety and 79% think they’re a great icebreaker.
Check out the full report for more fun stats, including each generation’s favorite classic games and the ones Americans say are due for an update.
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