Pet Pointers - Reese's Bark Club

Hello Sunshine, a part of Candle Media, announced today, in partnership with Blue Buffalo, the country’s most loved and trusted natural pet food, the launch of Reese’s Bark Club, a new slate of social content celebrating and engaging the massive community of Reese’s Book Club pet lovers. Reese’s Bark Club will include inspirational videos featuring Reese’s Book Club authors and their favorite writing companions, Blue Buffalo giveaways, book recommendations for pet parents, interactive quizzes, and user-generated content featuring members of the community and their beloved pets.   Inspired by Reese’s nieces’ Abby James and Draper Witherspoon’s new family dog, Bauer, Reese’s Bark Club highlights the deep love for pets within the Reese’s Book Club community. According to a recent survey, more than 70 percent of Reese’s Book Club fans say they read with a pet.   “To celebrate Bauer, the newest addition to the Witherspoon pack, we have decided to launch Reese’s Bark Club in partnership with Bauer’s favorite food – Blue Buffalo,” said Jennifer Weiner, SVP of Solar at Hello Sunshine. “Like so many members of our community, we love reading with our furry friends. Reese’s Bark Club will feature plenty of fun and inspiring dog content, special Blue Buffalo giveaways, and chances for members of our community to show up on our social media channels.”  Launching December 20, Reese’s Bark Club content will appear on the social media handles for Reese’s Book Club, Hello Sunshine, Reese Witherspoon, Abby James, and Draper Witherspoon. Fast growing in reach and influence, the Reese’s Book Club community is propelled by meaningful connections with stories, authors and fellow members. Reese’s Book Club sparks conversation – online and in real life – with many of its bestselling picks developed and produced for the screen by Hello Sunshine.   “Through our shared value of loving, feeding and treating all pets like family, we're thrilled to partner with Reese's Book Club to introduce Reese's Bark Club, a new platform that inspires moments of joy and connection between pet parents and their pets,” said Katie Wong, Director, Brand Experience, Blue Buffalo. “When we learned more than 70 percent of Reese's Book Club members love to read with their pets by their side, this partnership felt like such a natural way to elevate and celebrate the bond between pet parents and their furry family members.”   Abby James and Draper Witherspoon are helping to celebrate the launch of Reese’s Bark Club with Bauer, a Papillon puppy who loves Blue Buffalo’s Baby Blue Chicken & Brown Rice Recipe, specially formulated to support a puppy’s healthy growth and development. Blue Buffalo offers a wide range of dog food formulas for every life stage from puppy to senior, and even special formulas for small and large breed sizes.

About Hello Sunshine Founded by Reese Witherspoon, Hello Sunshine puts women at the center of every story it creates, celebrates and discovers. Hello Sunshine is a multichannel media company- shining a light on where women are now and helping them chart a new path forward. Hello Sunshine is also home to Reese’s Book Club, The Home Edit and Fair Play. These brands are fast growing in reach and influence with communities that are propelled by meaningful connections, commerce experiences, and sophisticated content and media ecosystems.   Hello Sunshine is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.   About Blue Buffalo Blue Buffalo, the country’s most loved and trusted natural pet food, started with a promise made to a lovable Airedale named Blue who struggled with cancer, the leading cause of death in dogs. His family, the Bishops, wanted to feed him the best food possible, so they searched for food with high-quality ingredients, but decided to create something even better – natural pet food for dogs and cats with nutritious ingredients, real meat first, and some of the highest standards in the industry. Since Day 1, BLUE’s team of veterinarians and animal nutritionists have carefully selected high-quality, natural ingredients and upheld its True BLUE Promise to dog and cat pet parents – real meat as the first ingredient with NO chicken (or poultry) by-product meals, NO corn, wheat or soy, and NO artificial flavors or preservatives. The result is a portfolio of high-quality, natural food and treats that both dogs and cats love. This simple idea: “Love them like family. Feed them like family.” lives on today in every Blue Buffalo recipe.