Thirty years ago at Expo West 1995, Teeccino, the best-selling coffee alternative brand known for its bold-tasting roasted herbal coffees and teas, created a new coffee category, caffeine-free coffee alternatives, by launching the first ever herbal coffee alternative blends that tasted and brewed just like coffee.
Leading the way once again, Teeccino is bucking the current trend of mushroom coffees that depend on caffeine to make customers think they’re getting the effect of functional mushrooms.
At Booth #534, Teeccino will be serving Miraculous Mushrooms® Mocha, the caffeine-free brew with 1,250 mg of 5 organic fruiting body 4:1 extracts: chaga, lion’s mane, reishi, turkey tail and cordyceps. Miraculous Mushrooms® can be brewed like coffee, steeped like tea or stirred into hot or cold water as an instant beverage.
With its mission to promote optimal health with every sip of Teeccino, the company is declaring the content and extract purity of its mushrooms on its label rather than misleading customers to think they are getting effective dosages of functional mushrooms when they are only getting small amounts of mushroom powders or extracts that are highly diluted with maltodextrin.
“We’re committed to bringing the very best possible ingredients in all our Teeccino blends,” says Caroline MacDougall, Teeccino’s founder and creator. “Our suppliers have told us about how much adulteration is going on in the mushroom supply chain which personally, upsets me deeply. We believe our customers should get as much value for their money as possible and depend on receiving products that bring optimal health when they buy Teeccino.”
Also available for tasting in Teeccino’s booth is English Toffee with its luxurious buttercream over the flavor of toasted sugar and a dusting of cacao. With the popularity of what the Company calls its ‘indulgent blends’, English Toffee as part of Teeccino’s Mediterranean line famed for its rich flavor of roasted almonds and its natural sweetness from dates and figs. Of course, these blends are both sugar and caffeine free.
Background on the Company:
Inspiration for Teeccino came from a dream the founder, Caroline MacDougall, had after developing several lines of tea for Yogi Tea and The Republic of Tea and sourcing herbs around the world for Celestial Seasonings. In the prescient dream, MacDougall heard herself say, “The next product I’m going to create is a caffeine-free cappuccino and the name of the product is Teeccino.”
Roasting and grinding herbs in her kitchen gave MacDougall the ingredients she needed to match the taste of coffee with an all-purpose grind that could be brewed in any kind of coffee maker including espresso machines. MacDougall later launched Teeccino in 6g tea bags after discovering how many tea drinkers loved Teeccino too.
Now in 2025, the company manufactures over 40 herbal coffees and teas in its own manufacturing plant in Oxnard, CA. With an omni-channel distribution model, Teeccino is price competitive with specialty coffee while many newer entries in the coffee alternative space are built on super premium price point that has not proven to be sustainable in the retail channel. Teeccino’s products can be found in both the coffee and tea set where they appeal to both coffee and tea drinkers alike.
About Teeccino
Caroline MacDougall launched Teeccino at Expo West in 1995 to satisfy both coffee and tea drinkers alike with its rich, bold, full-bodied flavor and its many health benefits. Nationally distributed in specialty grocery chains like Whole Foods, Sprouts, and Kroger, as well as retailers like Amazon, iHerb, and Vitacost, Teeccino blends are the #1 caffeine-free coffee alternatives in the coffee set and the premier line of roasted herbal teas in the tea set. Unique among all teas and coffees, people often ask, is Teeccino coffee or is it tea? The answer is simple, it’s Teeccino! For more information, please visit teeccino.com
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