I had a chance to interview Kaitlin Brenna Malaspina about storytelling as a tool for emotional repair. Ms. Malaspina is the founder of Pitch A Fête, a children’s wellness brand redefining emotional development through story-driven play. With a background in strategic operations and more than a decade managing high-impact ventures, Ms. Malaspina blends emotional intelligence, elegant storytelling, and business acumen to create tools that help children navigate big feelings—one plush pal at a time.
How can storytelling help kids process challenging emotions?
Storytelling gives children a safe and engaging way to understand their feelings—especially when those feelings are big, confusing, or hard to express. When a child reads about Zeke the Dragon learning to be brave in his own way, or Daisy the Cat hiding her true feelings to make others happy, they begin to see themselves in those characters. At Pitch A Fête, every product we create begins with a story. Through our StoryBook Collection™, we offer gentle, emotionally intelligent picture books that help children explore real emotions in a symbolic, age-appropriate way—opening the door to empathy, reflection, and emotional growth.
How can tangible objects like plush toys help with healing from difficult experiences?
Plush toys offer more than comfort—they offer connection. When a child is going through a difficult experience, having a soft, familiar object to hold can ease anxiety and provide a sense of emotional safety. At Pitch A Fête, each Plush Pal is intentionally paired with a matching paperback storybook inside our StoryTime ToolKits™. These kits combine tactile comfort with story-based learning, helping kids process feelings through both play and narrative. Whether it’s navigating change, self-doubt, frustration, or fear, our Plush Pals help make healing feel approachable and personal—one cuddle at a time.
What can families do to help validate children's emotions and encourage emotional growth?
Validation means making space for a child’s feelings—even when they’re messy, inconvenient, or hard to understand. One of the most effective ways to support emotional growth is through shared storytelling, creative play, and reflection. Our StoryPages™ are printable activity sets that extend each book’s emotional themes through drawing prompts, journaling questions, and art-based exercises. They’re designed for families to explore feelings together in ways that feel natural, not forced. By using story-based tools to talk about emotions, families can foster deeper trust, self-awareness, and resilience in their children.
How does Pitch A Fête use storytelling as a tool for emotional wellness?
At Pitch A Fête, we create story-led tools that help kids feel emotionally safe, seen, and supported. Each of our characters—like Fern the Fox (who learns to be patient with her feelings) or Suki the Hippo (who embraces body confidence)—anchors a complete product experience designed to nurture emotional intelligence. Our StoryBook Collection™ features original paperback books, our StoryTime ToolKits™ pair those books with plush pals and sensory elements, and our StoryPages™ offer printable activities to deepen the learning through creativity. Everything we make is rooted in social-emotional learning (SEL) and designed to meet children where they are—with warmth, wonder, and imaginative play.
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