Music Minute - AssH

 

Gibson, the iconic, global instrument brand, has shaped sound across generations and genres of music, becoming one of the most relevant, played, and loved brands around the world. As part of Gibson’s commitment to artist-first culture and music discovery, Gibson is proud to officially announce that AssH is the Marquee Artist in 2025.    The Gibson Marquee Artist program goes beyond guitars to provide emerging artists with support and services committed to artist career growth. As a Gibson Marquee Artist, AssH will have access to Gibson’s global resources and work with the brand to create collaboratively inspired cultural campaigns, participate in product development and launches, support Gibson Gives nonprofit initiatives, and join in special events across the Gibson family of brands, and channels, reaching millions of fans worldwide. The Gibson Marquee Artist program invests in furthering the careers of artists on the rise who reflect the brand’s mission to celebrate and amplify music across genders, genres, and generations.     “As a marquee artist, I am both honored and excited to work on various music activities in partnership with Gibson. The Gibson sound and brand have always been very familiar, admired, and a big part of my life since I got my first ES-335 guitar in high school,” says AssH. "I use my Gibson for production, songwriting, and live performances, and I hope that I can be an inspiration giving dreams, love, and cool sounds to other people who want to express themselves through music and work hard, if even just a little bit.”   “We are thrilled to welcome AssH to the Gibson Marquee Artist program,” says Beth Heidt, Chief Marketing Officer at Gibson. “AssH’s innovative artistry and dedication to pushing musical boundaries perfectly embody Gibson’s mission to celebrate and amplify diverse voices across the global music community. By joining our program, AssH not only brings a fresh perspective from Japan’s vibrant music scene but also inspires the next generation of creators to find their unique sound with Gibson. We look forward to supporting AssH’s journey and sharing his music with fans worldwide.”

AssH   AssH began playing guitar at the age of 17 and started his career as a solo artist in 2018, touring major cities and performing in Korea. AssH has traveled the globe performing both as a solo artist, and in many bands. He is a sought-after session musician for studio album recordings with various artists and has shot TV commercials. AssH focuses on his solo activities, in addition to supporting the following artists both live and in recordings AI, EXILE, EXILE THE SECOND, Misato Watanabe, HEY!SAY!JUMP, and with YOASOBI at Coachella, Lollapalooza, and Primavera Sound festivals. He also appears on his own YouTube channel with Masterclasses online, and he works with music-related manufacturers on magazines and video product reviews. In addition to his solo music work, he started the rock group Kyso with Nicholas Edwards in 2024, and the total number of views of YouTube-related videos has exceeded 600 million.    Earlier this year, AssH released a digital EP titled MULTITUDES with his group Kyso, listen HERE.

The Gibson Marquee Artist program follows other artist-first initiatives that the brand has introduced, including the Gibson Generation Group (Gibson G3) that supports youth artists globally, the Gibson Gives Scholarship program that provides financial support to students with music career aspirations, and Gibson Records, a record label that works with artists to produce, record, and promote guitar-driven music.    AssH:    WEBSITE | IG | X | YOUTUBE   Gibson: GIBSON.COM | X | IG | FB | GIBSON APP | GIBSON GARAGE NASHVILLE | GIBSON GARAGE LONDON | GIBSON CERTIFIED VINTAGE | GIBSON RECORDS | GIBSON GAZETTE | GIBSON GIVES | GIBSON TV About Gibson: Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 130 years. Founded in 1894 and headquartered in Nashville, Gibson has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, which has been on every stage since 1873, Kramer, the original MADE TO ROCK HARD guitar brand, MESA/Boogie, the home of tone, KRK, behind great music for over 30 years, and Maestro, the founder of effect pedals. Gibson is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by all Gibson brands. Explore more at Gibson.com, Gibson App, and on Gibson TV, follow us on Instagram, Twitter and Facebook, and visit us at the Gibson Garage Nashville and the Gibson Garage London.