Music that has inspired generational movements has been written and performed by young artists using their Gibson, Epiphone, and Kramer guitars. Embracing an artist-first culture, Gibson is committed to nurturing the next generation of musical talent through the Gibson Generation Group (G3).
A powerful two-year mentorship program for emerging musicians, the Gibson Generation Group (G3) fosters a new generation of young guitar players, songwriters, and music creators throughout the world encouraging them to pursue a career in music.
Today, Gibson is proud to celebrate the graduation of the Gibson Generation Group (G3) Class of 2025, watch HERE.
Gibson G3 encourages young players to pursue a career in music by offering one-on-one artist relations support, instrument loans, collaborative social media promotions, and performance opportunities alongside music superstars at festivals and events. Gibson G3 members also take part in global marketing campaigns with Gibson and other iconic brands in the music and entertainment industry, launching them onto the worldwide stage.
Gibson G3 members receive artist development with songwriting and coaching sessions from Gibson artists and program mentors such as Emily Wolfe and Toby Lee. They also benefit from career guidance provided by Gibson’s Cultural Influence and Executive Leadership teams. G3 musicians learn to produce high-quality content and build promotional awareness empowering them to grow a global fanbase reaching hundreds of millions of viewers worldwide.
Gibson G3 artists remain an enduring part of the Gibson family, with the brand team continuing to support their career growth and champion their success.
“I’m honored to have been part of the journey with this incredible group of musicians,” says Jenny Marsh, Global Director of Cultural Influence and Artist Programs at Gibson. “They are exceptionally talented and truly special, and we look forward to watching their careers continue to flourish.”
Gibson Generation Group:
Gibson:
GIBSON.COM | X | IG | FB | TT | GIBSON APP | GIBSON GARAGE NASHVILLE | GIBSON GARAGE LONDON | GIBSON CERTIFIED VINTAGE | GIBSON RECORDS | GIBSON GIVES | GIBSON TV
Epiphone:
EPIPHONE.COM | X | IG | FB | YT
Kramer:
KRAMERGUITARS.COM | X | IG | FB | YT
MESA/Boogie:
MESABOOGIE.COM | X | IG | FB
KRK:
KRKMUSIC.COM | X | IG | FB | Y
Maestro:
About Gibson Generation Group:
The Gibson Generation Group, or Gibson G3, is Gibson’s two-year global mentoring program designed for a diverse new generation of guitar players, songwriters, and music creators. As a global collective of talented musicians, Gibson G3 members receive one-on-one career development opportunities, mentorship, and build lasting connections within the music industry through the Gibson Leadership and Cultural Influence team. Gibson G3 artists gain access to exclusive, worldwide performance opportunities alongside music superstars, brand collaborators, and festival partners. They also participate in global advertising campaigns and create high-quality content that helps grow their audience and expose them to millions of viewers around the world. To learn more about Gibson G3 or to apply, visit: http://g3.gibson.com.
About Gibson:
Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for over 130 years. Founded in 1894 and headquartered in Nashville, Gibson has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, which has been on every stage since 1873, Kramer, the original MADE TO ROCK HARD guitar brand, MESA/Boogie, the home of tone, KRK, behind great music for over 30 years, and Maestro, the founder of effect pedals. Gibson is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by all Gibson brands. Explore more at Gibson.com, Gibson App, and on Gibson TV, follow us on Instagram, Twitter and Facebook, and visit us at the Gibson Garage Nashville and the Gibson Garage London.
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