With Columbus Day sales just around the corner, WalletHub today released its 2025 Early Holiday Shopping Survey, offering a glimpse into how consumers are planning their holiday purchases. You can find highlights from the survey below.
Key Findings:
- Early Bird Shoppers: 47% of people say they usually start shopping for the holidays in October or earlier.
- Savings from Shopping Early: Nearly 2 in 3 people believe early holiday shopping saves them money.
- Tighter Holiday Budgets: More than 4 in 5 Americans expect their holiday budget to be the same size as last year or smaller.
- Lingering Holiday Debt: More than 1 in 4 Americans are still paying off debt from last holiday season.
- Debt-Avoidance Strategies: 28% of people use strict budgeting as a strategy for avoiding holiday debt, while 24% only pay with cash or debit cards, and another 24% spread purchases out over several months.
- Black Friday & Cyber Monday Savings: 77% of people plan to take advantage of Black Friday or Cyber Monday sales.
- Distrust in Google Search Results: 47% of people don’t trust Google to show the best holiday deals at the top of their search results.
The good news is there’s plenty of time to put a money-saving plan in place. Making a budget that maximizes savings contributions for at least the next few months can be a big help. Preparing your finances so you’re ready to pounce when the gifts you want go on sale is important, too. You even have time to get one of the best credit cards for holiday shopping, which can help you save hundreds of dollars more. It seems the nearly two-thirds of Americans who believe that early holiday shopping leads to savings are onto something.”
- Chip Lupo, WalletHub Analyst
More From WalletHub
- WalletHub Budgeting Tools
- Best Budget Apps
- 2025 Budgeting Survey
- 2025 Social Media Shopping Survey
- Best Credit Card Deals
- Best Store Credit Cards
- Store Card Landscape Report
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